Is America Ready For A Tiny BMW?3
May 28, 2009 by admin
Filed under Makeover: Get The Look
I wrote previously about MercedesÃâ foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this aa good move for the German automaker? Or, will it water down a prestigious brand name?
Part of any automakerÂ’s marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.
Speaking about Cadillac, in the early 1980s GM’s luxury brand briefly marketed a compact car – the Cimarron – that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.
So, now the dilemma: will consumers accept the “1 Series” BMW’s planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isn’t likely to be imported due to America’s aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.
I visited BMW’s U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The “1” comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the “1” start at just under $25,000
Equipment on the “1” is typical BMW with ABS and all the full luxury appointments. Clearly, the current “1” is not a stripped model as it features many of the amenities found on larger BMWs.
In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the “1” may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.
Article Source: http://www.articledashboard.com
Matt Keegan is a contributing writer for the Race Pages as well as an automotive fan. For the best BMW parts, including BMW brake rotors, or for quality EBC brakes, shop our store today!
Autumn’s Fiery Orange
November 10, 2008 by admin
Filed under Makeover: Get The Look
Not sure what happened when I changed the audio- ugh this music issue sucks YOUTUBE. The High Quality video won’t play, sorry. Somehow it got messed up when I changed audio! Anyway, what I said in the beginning of the video was “Hey everyone, this is the look I’m gonna do for you today…” and then I added music and that overplayed on that audio & messed up the high quality.
About this look:
Autumn’s Fiery Orange look using different hues of orange.
Cosmetics used:
Beige cream shadow
Ni’xie Illumination
Ni’xie Gleaming
Ni’xie Razzle Dazzle
NYC Brown eyeliner
NYX Diamond Sparkle Lipgloss in “Beige Sparkle”
I don’t use mascara because I have been having some issued with mascara and my contact lenses.
*** yea, I know I spelled Fiery & Beige wrong in the beginning 
Duration : 0:5:17
Timed Make Over
November 5, 2008 by admin
Filed under Makeover: Get The Look
Steps to getting a new look.
Duration : 0:2:7
modeling test shoot part 2, look 2 by sal agostino.wmv
November 5, 2008 by admin
Filed under Makeover: Get The Look
this is the continuation of krystal modeling test shoot, see video for details.
Duration : 0:6:9
Babyliss Straightener
November 5, 2008 by admin
Filed under Makeover: Get The Look
Hello All!!
Check out this short video and let me know what you think.
Special thanks to Suzzi for allowing me to post these pictures =)
Babyliss tool can be purchased at www.beautychoice.com
Duration : 0:1:54
Christina Aguilera Keeps Getting Better Makeup
November 5, 2008 by admin
Filed under Makeover: Get The Look
A Christina Aguilera makeup Video Tutorial inspired from the music video “Keeps Gettin’ Better”, the look is specifically the makeup she is wearing in the Black Hoodie
Duration : 0:6:21
Arabic makeover with Joelle
November 1, 2008 by admin
Filed under Makeover: Get The Look
final part
Duration : 0:9:58
Arabic makeover with Joelle
November 1, 2008 by admin
Filed under Makeover: Get The Look
part4
Duration : 0:9:40
Arabic makeover with Joelle
November 1, 2008 by admin
Filed under Makeover: Get The Look
part3
Duration : 0:4:49
Arabic makeover with Joelle
November 1, 2008 by admin
Filed under Makeover: Get The Look
part2
Duration : 0:9:54