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Is America Ready For A Tiny BMW?3

I wrote previously about MercedesÂ’ foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this aa good move for the German automaker? Or, will it water down a prestigious brand name?

Part of any automakerÂ’s marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.

Speaking about Cadillac, in the early 1980s GM’s luxury brand briefly marketed a compact car – the Cimarron – that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.

So, now the dilemma: will consumers accept the “1 Series” BMW’s planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isn’t likely to be imported due to America’s aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.

I visited BMW’s U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The “1” comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the “1” start at just under $25,000

Equipment on the “1” is typical BMW with ABS and all the full luxury appointments. Clearly, the current “1” is not a stripped model as it features many of the amenities found on larger BMWs.

In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the “1” may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.

 

Article Source: http://www.articledashboard.com

 

Matt Keegan is a contributing writer for the Race Pages as well as an automotive fan. For the best BMW parts, including BMW brake rotors, or for quality EBC brakes, shop our store today!

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Vintage Car & Motorcycle reqqqstoration enthusiasts all share one thing in common…

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You can read & learn more about hobby metal casting by visiting: http://www.myhomefoundry.com Where you can download free ebooks, access free foundry directory info, and have a lot of fun learning new skills to add to your practical restoration skills.

Learning about metal casting could open up a whole new dimension & opportunities for you in your home workshop. But you wont know just how much until you take the step to learn. Why not take that step today?

Written by: Col Croucher
Ebook Author and Administrator of:
http://www.myhomefoundry.com
Australia

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Introduction to Youtips4U: Daily Tips, Stocks, and More!

Hi, this video is an introduction to my new site featuring helpful tips for a better life.

Duration : 0:2:48

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Hoe contouren

In dit filmpje leg ik je uit hoe je moet contouren.

www.fashionistasparadise.nl

Duration : 0:6:18

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Autumn’s Fiery Orange

Not sure what happened when I changed the audio- ugh this music issue sucks YOUTUBE. The High Quality video won’t play, sorry. Somehow it got messed up when I changed audio! Anyway, what I said in the beginning of the video was “Hey everyone, this is the look I’m gonna do for you today…” and then I added music and that overplayed on that audio & messed up the high quality.
About this look:
Autumn’s Fiery Orange look using different hues of orange.
Cosmetics used:
Beige cream shadow
Ni’xie Illumination
Ni’xie Gleaming
Ni’xie Razzle Dazzle

NYC Brown eyeliner
NYX Diamond Sparkle Lipgloss in “Beige Sparkle”

I don’t use mascara because I have been having some issued with mascara and my contact lenses.

*** yea, I know I spelled Fiery & Beige wrong in the beginning

Duration : 0:5:17

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Shadow Application 2

I made this look for ladies or men that want a blue eyeshadow natural look. This is a great look to go out during the day.
Products: Maybelline New York Twilight Rays 50 Palette.
Almay Liquid Liner-Black
Cover Girl-Lash Exact Mascara

Music:
Colby O’Donis-Don’t Turn Back

Duration : 0:1:27

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Wet n Wild Bronze Eyes

Simple neutral bronze eyes. Thanks for watching Enjoy!

Blog entry for this look:
http://tinyurl.com/5pboq8

Face:
- Mario Badescu Cucumber Cleansing Lotion
- Mario Badescu Oil Free Moisturizer SPF 17
- Smashbox Photo Finish Foundation Primer
- Everyday Minerals Foundation in Golden Medium (Matte)
- Everyday Minerals Intensive Medium Concealer (on problem areas - dark acne spots)
- MAC Studio Finish Concealer SPF35 in NC30 (under eyes)
- Sally Hansen Natural beauty Inspired by Carmindy Sheerest Cream Blush in Beaming (cheeks as base)

Eyes:
- TFSI Too Faced Shadow Insurance (all over base)
- Wet n Wild MegaGlo Illuminating Powder in 348 Starlight Bronze (eyes and cheeks)
- Stila eyeshadow trio in Gold Glow (lightest color as highlight)
- Stila Smudge Pot in Copper (liner and lower eyes)
- Rimmel London Kohl Eyeliner in White on waterline
- Cover Girl Lash Blast Waterproof in Very Black
- Smashbox Brow Tech in Brunette
- MAC Fix+ (to apply eyeshadows wet)

Lips:
- Smith’s Rosebud Salve
- Senna Lipstick in Nude (from CherryCulture.com)
- Smashbox Lipgloss in Location

Visit me @ http://ilurvemakeup.blogspot.com

Duration : 0:9:43

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Timed Make Over

Steps to getting a new look.

Duration : 0:2:7

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